"YUME" in Japanese means dream

"Mexico and its people have enormous potential which we must take advantage of. The country's agricultural, forestry and aquaculture sector will become the axis of the sustainable development of our country." Let's empower the sector together!


MARCO GONZÁLEZ
CEO & FOUNDER
YUMEAGRO HOLDINGS

THE ROAD TO JAPAN

Marco Antonio is originally from Chalchihuites in the state of Zacatecas, where he grew up until he was 14 years old when he entered the Agricultural Preparatory of the Chapingo Autonomous University, a leading educational institution.


At the age of 18 he moved to Japan thanks to a scholarship to study Agribusiness at the Tokyo University of Agriculture, where he completed his master's degree, focusing his academic research on knowledge management in agriculture.


After 6 years of study, Marco Antonio began his career at Zensho Holdings, the most important company in the food industry in Japan. For 4 years, Zensho offers you the tools necessary to manage a leading company.

A los 28 años, después de 10 años viviendo en Japón, Marco Antonio inicia un viaje de 1.5 años alrededor del mundo. Actualmente ha visitado 70 países, lo que le permite contar con una visión global de los bio negocios.

THE RETURN TO MEXICO

In 2015, at the age of 30, Marco Antonio returned and settled in his native Chalchihuites, where he began operating Rancho Yume and laying the foundations for what would be the current Yume business model. Through the operation of the ranch, the organization of producers, the sale of agricultural inputs and the marketing of grains and livestock, Marco Antonio understands what it is to be a producer in the Mexican rural sector and the many barriers that must be overcome to achieve a successful business.


Since 2019, Marco Antonio began the development of the current YumeAgro business model, which has been refined until reaching its "product-market fit" in 2024, based on the integration of the value chain, focusing efforts on sustainability. , quality and innovation.

THE RETURN TO MEXICO

In 2015, at the age of 30, Marco Antonio returned and settled in his native Chalchihuites, where he began operating Rancho Yume and laying the foundations for what would be the current Yume business model. Through the operation of the ranch, the organization of producers, the sale of agricultural inputs and the marketing of grains and livestock, Marco Antonio understands what it is to be a producer in the Mexican rural sector and the many barriers that must be overcome to achieve a successful business.


Since 2019, Marco Antonio began the development of the current YumeAgro business model, which has been refined until reaching its "product-market fit" in 2024, based on the integration of the value chain, focusing efforts on sustainability. , quality and innovation.

LEARN ABOUT OUR BUSINESS MODEL

The key to our business model is vertical integration in the value chain that allows us to guarantee the traceability, quality and efficiency of all its processes.
¿Qué productos y servicios ofrecemos?
Ofrecemos un amplio abanico de productos tales como fertilizantes, agroquímicos y orgánicos, así como semilla de maíz de la marca Aspros, alfalfa y silo para establos, sistemas de riego, entre otros. De igual manera ofrecemos servicios de financiamiento, asesoría técnica especializada, comercialización y consultoría en nichos específicos.

Gracias a un equipo multidisciplinario comprometido, al arduo trabajo realizado en los últimos años y la experiencia adquirida
en México y Japón, contamos con un alto nivel de servicio y soluciones para el éxito de tu negocio.